딜라이트 시리즈는 같이 양조장과 대동여주도의 합작 브랜드입니다. 제철 과일을 베이스로 만든 막걸리에 대한 새로운 시각을 전하기 위해 개발되었습니다. 대동여주도는 딜라이트 시리즈에 대한 브랜드 컨셉, 브랜드 아이덴티티 개발, 네이밍 및 패키지 디자인을 개발하였으며 출시 후 다양한 홍보마케팅을 맡아서 진행하고 있습니다.
현재는 청포도와 귤을 부재료로 ‘사계절 만나는 싱그러운 여름’ ‘사계절 만나는 달콤상큼한 겨울’을 컨셉으로 써머 딜라이트와 윈터 딜라이트가 출시되었으며 올해는 가을 술을, 내년에는 봄술을 출시하며 사계절 컨셉을 완성할 계획입니다.
사람들이 자주 즐기는 브런치, 파인다이닝, 와인 테이블은 물론, 피자, 치킨, 버거가 있는 테이블에도 막걸리, 전통주는 찾아보기가 어렵다. 이유는 음식과의 궁합, 마리아주의 측면보다 비주얼 측면에서 어울리지 않는다는 점이다.
젊은 세대가 즐겨 먹는 음식에 시각적으로도 잘 어울리는 우리 술이 거의 없다는 얘기다.맛은 물론, 비주얼적으로도 브런치 테이블, 파인다이닝 테이블, 와인바에서도 잘 어울리도록 하자는 게 가장 큰 목적이었다. '써머 딜라이트'는 여름날 햇빛이 내리쬐는 테라스에서 시원하게 마시는 막걸리 컨셉으로 탄생한 제품이며 네이밍 역시, 여름을 의미하는 '써머'와 즐거움을 뜻하는 '딜라이트'의 조합으로 '햇살이 내리쬐는 어느날 나를 위해 즐기는 한잔'이라는 의미를 담았다.
Hey! Recently we were working on a project for ..We design and build digital products people enjoy using...
A new project is an opportunity to create something unique.We are a Creative Digital Agency based in Buenos Aires, Argentina. We take pride in designing and building...
We look forward to working with you on your next projectAs an interdisciplinary agile team, our production process is flexible, collaborative, and adapts to each client’s needs
Style Tiles are always a good option to show work in progress!We are working on the UX/UI design for a large hotel owners and hospitality management company.
You can check the attachment for a full view..More shots with final designs coming soon.
This is a proposal to add value to a crowdfunding listing pagewe streamline the process without having to make multiple mockups.
Clients easily understand themStyle tiles serve as a flexible starting point that helps us easily communicate the essence of a visual brand for the web.
we have a lot of fun during this phase.We are working on an exciting project for a company in the investment business. Stay tuned!
Hey! Recently we were working on a project for ..We design and build digital products people enjoy using...
A new project is an opportunity to create something unique.We are a Creative Digital Agency based in Buenos Aires, Argentina. We take pride in designing and building...
We look forward to working with you on your next projectAs an interdisciplinary agile team, our production process is flexible, collaborative, and adapts to each client’s needs
Style Tiles are always a good option to show work in progress!We are working on the UX/UI design for a large hotel owners and hospitality management company.
You can check the attachment for a full view..More shots with final designs coming soon.
This is a proposal to add value to a crowdfunding listing pagewe streamline the process without having to make multiple mockups.
Clients easily understand themStyle tiles serve as a flexible starting point that helps us easily communicate the essence of a visual brand for the web.
we have a lot of fun during this phase.We are working on an exciting project for a company in the investment business. Stay tuned!
Hey! Recently we were working on a project for ..We design and build digital products people enjoy using...
A new project is an opportunity to create something unique.We are a Creative Digital Agency based in Buenos Aires, Argentina. We take pride in designing and building...
We look forward to working with you on your next projectAs an interdisciplinary agile team, our production process is flexible, collaborative, and adapts to each client’s needs
Style Tiles are always a good option to show work in progress!We are working on the UX/UI design for a large hotel owners and hospitality management company.